Tag: Value

About Us

Dr Jonathan Hughes MBA has a wealth of knowledge and specialist expertise in marketing and innovation. Rather uniquely he is also an accomplished generalist; someone who can identify valuable market opportunities by connecting technology developments to emerging market needs.   “Growth through innovation requires market insight, unfettered creativity and meticulous execution. The challenge for large …

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Pricing Transparency – Lessons from The Ladies Paradise

One of the most instructive and entertaining business management books you can read was published in 1883. Emile Zola’s “The Ladies’ Paradise”.The_Ladies_Paradise  (Au Bonheur des Dames), has recently been adapted and serialised on British television. Whilst the TV series  understandably focusses on character relationships, Zola’s story is a more cynical critique of retail power and …

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Solution Pricing for Industrial Customers

Within the spectrum of different pricing strategies, Solution Pricing is the most customer-intimate. To provide an industrial customer with a solution price, which is based on a benefit that the customer will derive from the use of product, service and/or equipment offer, presupposes that the supplier has a high level of technical and commercial integration …

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Product Management

Pennog can help your business to develop Product Management as a pivotal and pro-active driver of change within your business by: Establishing the marketing objectives for a product or service within a defined market segment. Planning activities to achieve the marketing objectives on budget and with appropriate measurements and controls. Developing and communicating a product …

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Pricing Strategy

Pennog can help your business to extract the most value from pricing transactions, identify where value pricing is viable and provide your business with protocols to introduce and maintain value- or solution-based pricing processes that engage marketing functions and manage day-to-day selling decisions.   With the exception of luxury goods markets, Price is always the most influential criterion in the …

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Marketing Process Excellence

Pennog can help you to evaluate your business’ key competencies against current and future market needs and can help your business to cultivate a Marketing Process Excellence mind-set throughout its’ business activities. Through training in marketing fundamentals, the sharing real-life experiences and examples and by providing tried and tested tools and protocols, Pennog can improve your business’ performance in the following areas: …

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