Tag: Strategy

About Us

Dr Jonathan Hughes MBA has a wealth of knowledge and specialist expertise in marketing and innovation. Rather uniquely he is also an accomplished generalist; someone who can identify valuable market opportunities by connecting technology developments to emerging market needs.   “Growth through innovation requires market insight, unfettered creativity and meticulous execution. The challenge for large …

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New Business Opportunities – New Blue Oceans

The international bestseller Blue Ocean Strategy by Professors W. Chan Kim and Renée Mauborgne was published 10 years ago. Based on a study of 150 strategies of businesses in 30 industries up to 2000, it was a “how to” business book like no other before it. The framework, tools and examples it provided to businesses seeking …

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7 Lessons from the 50 Most Innovative Companies

Rather unsurprisingly, the 50 companies that Boston Consulting Group recently ranked as the most successful at innovation were global players, with a top 7 comprising the Technology/Telecommunications giants; Apple, Google, Samsung, Microsoft, Facebook, IBM and Sony. However, an interesting development has been the rise of Industrial Products and Process companies. Most of the industrial companies that …

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Marketing Strategy

Pennog can help you create an effective marketing strategy by supporting your business in identifying the most attractive market segments for your business strengths and choosing the most effective marketing mix (product, price, channel and promotion) to profitably compete in your chosen market segments. All companies need a Marketing Strategy to deliver the strategic objectives of the business in …

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