Tag: Product Positioning

Get Better Product-Service Pricing with Conjoint Analysis

Every day most of us make several complex trade-off decisions based on our preferences, often sub-consciously. Each morning some of us either choose to drive ourselves to work, walk, cycle, take the bus or call a cab or even hire a chauffeur-driven limousine. At lunchtime we may choose to dine at an exclusive restaurant, visit …

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Four Pricing Tools to Capture Value

In an expanding market, organic growth and a steady supply of new customers will often provide a healthy cash flow and revenue growth even if one’s market share remains unchanged. The B2B pricing concerns during a business growth phase comprise; balancing inflationary pressures, growth of market share and price positioning for re-investment decisions. B2B pricing …

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Consequences of Changing to a Product-Service Business Model

In challenging economic times of high and fluctuating raw material and energy costs coupled with relatively static or declining markets, most companies realise a “do nothing” strategic objective will inevitably deliver shrinking returns. Manufacturing businesses may choose to cut costs to improve margins, enhance their offer to extract greater value and expand their market or …

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New Business Opportunities

Pennog can help your business to discover and exploit new business opportunities by identifying the markets that it is best placed to develop and helping your business to innovate and exploit new opportunities. The purpose of all businesses is to innovate and to find new customers. Companies lacking a real competitive advantage and the ability to attract new …

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Marketing Strategy

Pennog can help you create an effective marketing strategy by supporting your business in identifying the most attractive market segments for your business strengths and choosing the most effective marketing mix (product, price, channel and promotion) to profitably compete in your chosen market segments. All companies need a Marketing Strategy to deliver the strategic objectives of the business in …

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