Tag: Price

Pricing Transparency – Lessons from The Ladies Paradise

One of the most instructive and entertaining business management books you can read was published in 1883. Emile Zola’s “The Ladies’ Paradise”.The_Ladies_Paradise  (Au Bonheur des Dames), has recently been adapted and serialised on British television. Whilst the TV series  understandably focusses on character relationships, Zola’s story is a more cynical critique of retail power and …

Continue reading

Solution Pricing for Industrial Customers

Within the spectrum of different pricing strategies, Solution Pricing is the most customer-intimate. To provide an industrial customer with a solution price, which is based on a benefit that the customer will derive from the use of product, service and/or equipment offer, presupposes that the supplier has a high level of technical and commercial integration …

Continue reading

Get Better Product-Service Pricing with Conjoint Analysis

Every day most of us make several complex trade-off decisions based on our preferences, often sub-consciously. Each morning some of us either choose to drive ourselves to work, walk, cycle, take the bus or call a cab or even hire a chauffeur-driven limousine. At lunchtime we may choose to dine at an exclusive restaurant, visit …

Continue reading

Four Pricing Tools to Capture Value

In an expanding market, organic growth and a steady supply of new customers will often provide a healthy cash flow and revenue growth even if one’s market share remains unchanged. The B2B pricing concerns during a business growth phase comprise; balancing inflationary pressures, growth of market share and price positioning for re-investment decisions. B2B pricing …

Continue reading

Pricing Strategy

Pennog can help your business to extract the most value from pricing transactions, identify where value pricing is viable and provide your business with protocols to introduce and maintain value- or solution-based pricing processes that engage marketing functions and manage day-to-day selling decisions.   With the exception of luxury goods markets, Price is always the most influential criterion in the …

Continue reading

Marketing Process Excellence

Pennog can help you to evaluate your business’ key competencies against current and future market needs and can help your business to cultivate a Marketing Process Excellence mind-set throughout its’ business activities. Through training in marketing fundamentals, the sharing real-life experiences and examples and by providing tried and tested tools and protocols, Pennog can improve your business’ performance in the following areas: …

Continue reading