Tag: Marketing

About Us

Dr Jonathan Hughes MBA has a wealth of knowledge and specialist expertise in marketing and innovation. Rather uniquely he is also an accomplished generalist; someone who can identify valuable market opportunities by connecting technology developments to emerging market needs.   “Growth through innovation requires market insight, unfettered creativity and meticulous execution. The challenge for large …

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Why Should B2B Businesses Use Social Media

At a recent conference a presenter on Marketing for manufacturing businesses confined his discussion entirely to the topic of Marketing Communications. This was not much of a surprise, as the two disciples are often used interchangeably. What was more surprising was the fact that over half the presentation was devoted to Social Media. Despite this, most effective techniques for manufacturers …

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New Material Commercialisation – Six Pitfalls to Avoid

I recommend that Marketing Managers and Product Managers obtain a copy of the The path to improved returns in materials commercialization published in “McKinsey On Chemicals” in which Michael Boren et al., (August 2012) describe six “failure modes” to be aware of in the commercialization of new materials and provide advice on avoiding these potential …

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Innovation Management

Pennog can help you design your Innovation Management process by providing best-practice principles and processes for: Installing of procedures along stage-gate principles, defining roles and responsibilities. R&D project screening criteria that quantify risk for your business at each stage. Setting the correct balance between early-stage, late-stage and outsourced innovation. Measuring the R&D performance and portfolio value and reducing the …

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Product Management

Pennog can help your business to develop Product Management as a pivotal and pro-active driver of change within your business by: Establishing the marketing objectives for a product or service within a defined market segment. Planning activities to achieve the marketing objectives on budget and with appropriate measurements and controls. Developing and communicating a product …

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Marketing Strategy

Pennog can help you create an effective marketing strategy by supporting your business in identifying the most attractive market segments for your business strengths and choosing the most effective marketing mix (product, price, channel and promotion) to profitably compete in your chosen market segments. All companies need a Marketing Strategy to deliver the strategic objectives of the business in …

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At Pennog we know that all successful companies possess a unique combination of business strengths and skills. Business Process Excellence from Pennog provides best practice Marketing and Innovation process skills that help companies capitalise on their existing business strengths and innovate to capture new market opportunities. Call Pennog on +44(0)1484 443001 or contact us using our easy contact …

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Marketing Process Excellence

Pennog can help you to evaluate your business’ key competencies against current and future market needs and can help your business to cultivate a Marketing Process Excellence mind-set throughout its’ business activities. Through training in marketing fundamentals, the sharing real-life experiences and examples and by providing tried and tested tools and protocols, Pennog can improve your business’ performance in the following areas: …

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