Tag: Innovation

About Us

Dr Jonathan Hughes MBA has a wealth of knowledge and specialist expertise in marketing and innovation. Rather uniquely he is also an accomplished generalist; someone who can identify valuable market opportunities by connecting technology developments to emerging market needs.   “Growth through innovation requires market insight, unfettered creativity and meticulous execution. The challenge for large …

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New Business Opportunities – New Blue Oceans

The international bestseller Blue Ocean Strategy by Professors W. Chan Kim and Renée Mauborgne was published 10 years ago. Based on a study of 150 strategies of businesses in 30 industries up to 2000, it was a “how to” business book like no other before it. The framework, tools and examples it provided to businesses seeking …

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Idea Enhancement – The Key to Innovation

The business cost of addressing failures in product development rises exponentially as the product nears the market. It is no surprise therefore that over 60% of technology businesses operate a staged-innovation process of some kind. Early selection of winning ideas and rejection of likely failures is logically the most efficient use of resources. Many companies …

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7 Lessons from the 50 Most Innovative Companies

Rather unsurprisingly, the 50 companies that Boston Consulting Group recently ranked as the most successful at innovation were global players, with a top 7 comprising the Technology/Telecommunications giants; Apple, Google, Samsung, Microsoft, Facebook, IBM and Sony. However, an interesting development has been the rise of Industrial Products and Process companies. Most of the industrial companies that …

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New Material Commercialisation – Six Pitfalls to Avoid

I recommend that Marketing Managers and Product Managers obtain a copy of the The path to improved returns in materials commercialization published in “McKinsey On Chemicals” in which Michael Boren et al., (August 2012) describe six “failure modes” to be aware of in the commercialization of new materials and provide advice on avoiding these potential …

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Innovation Management

Pennog can help you design your Innovation Management process by providing best-practice principles and processes for: Installing of procedures along stage-gate principles, defining roles and responsibilities. R&D project screening criteria that quantify risk for your business at each stage. Setting the correct balance between early-stage, late-stage and outsourced innovation. Measuring the R&D performance and portfolio value and reducing the …

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Idea Creation and Handling

Pennog can help you to develop and support an ideas-culture within your business that can reduce the resourcing risk of innovation and increase the speed to market. An ideas-culture can be a unique and sustainable competitive advantage for a business because it cannot be easily replicated.   The key to an ideas-culture within a business is the …

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Technology Road Mapping

Technology Road Mapping from Pennog is a workshop activity that brings together technologists, business strategists and marketers to share insights on market trends, identify future market opportunities and identify the capabilities needed in order to capitalise on these opportunities – always in alignment with the strategic goals of the business.   Innovation strategy is unique amongst all the business  strategies because it is founded on a …

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New Business Opportunities

Pennog can help your business to discover and exploit new business opportunities by identifying the markets that it is best placed to develop and helping your business to innovate and exploit new opportunities. The purpose of all businesses is to innovate and to find new customers. Companies lacking a real competitive advantage and the ability to attract new …

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At Pennog we know that all successful companies possess a unique combination of business strengths and skills. Business Process Excellence from Pennog provides best practice Marketing and Innovation process skills that help companies capitalise on their existing business strengths and innovate to capture new market opportunities. Call Pennog on +44(0)1484 443001 or contact us using our easy contact …

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