Tag: Coaching

Idea Enhancement – The Key to Innovation

The business cost of addressing failures in product development rises exponentially as the product nears the market. It is no surprise therefore that over 60% of technology businesses operate a staged-innovation process of some kind. Early selection of winning ideas and rejection of likely failures is logically the most efficient use of resources. Many companies …

Continue reading

A Holistic Approach to Reducing Complexity Costs

The current trend for mass customisation means fewer markets now accept “a one size fits all” product offering. However, as a quick method for appreciating the hidden costs incurred through increased product complexity, Henry Ford’s model of “any color …. so long as it is black” is still a good comparative starting model for manufacturing …

Continue reading

Product Management

Pennog can help your business to develop Product Management as a pivotal and pro-active driver of change within your business by: Establishing the marketing objectives for a product or service within a defined market segment. Planning activities to achieve the marketing objectives on budget and with appropriate measurements and controls. Developing and communicating a product …

Continue reading