Innovation Process Excellence

Knowledge ManagmentWith Innovation Process Excellence from Pennog you get applied expertise and training in Knowledge Management, which includes process tools and methods for the creation, capture and communication of knowledge and innovation. Unlike with isolated brainstorming or market scanning activities, Innovation Process Excellence provides a route from business strategy through to the commercialisation of innovation, which comprises:

• Technology road mapping – the first step towards strategic innovation.

 Idea creation and handling – creative thinking techniques and ideas handling.

• Innovation management – analysing payback and measuring progress.

• Product commercialisation – planning and successful execution.


Call Pennog on +44(0)1484 443001 or contact us using our easy contact form and we can tell you more about how our innovation support systems can help your business meet its innovation objectives.

Technology Road Mapping

Technology Road Mapping from Pennog is a workshop activity that brings together technologists, business strategists and marketers to share insights on market trends, identify future market opportunities and identify the capabilities needed in order to capitalise on these opportunities – always in alignment with the strategic goals of the business.   Innovation strategy is unique amongst all the business  strategies because it is founded on a …

Idea Creation and Handling

Pennog can help you to develop and support an ideas-culture within your business that can reduce the resourcing risk of innovation and increase the speed to market. An ideas-culture can be a unique and sustainable competitive advantage for a business because it cannot be easily replicated.   The key to an ideas-culture within a business is the …

Innovation Management

Pennog can help you design your Innovation Management process by providing best-practice principles and processes for: Installing of procedures along stage-gate principles, defining roles and responsibilities. R&D project screening criteria that quantify risk for your business at each stage. Setting the correct balance between early-stage, late-stage and outsourced innovation. Measuring the R&D performance and portfolio value and reducing the …

Product Commercialisation

Pennog can help your business to develop a successful commercialisation strategy that identifies un-met market needs and focusses marketing communications on the benefits sought by the most attractive market segments.   A product launch that immediately generates big sales revenue is challenging, particularly in established technology markets with multi-player value chains. In practice, product commercialisation is often a “grey area” of responsibility between technicians …